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Letter to Umaiyal - Ruskin Bond
A letter to my daughter about the art of noticing everyday characters, the warmth of nostalgia, and the delightful memory of December 2025—when she skipped 'Apple' and 'Ball' to spell 'Ruskin Bond' as her very first words
Johneh Shankar
4 min read
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Pseudoscience and Spirituality
In my view, it's crucial to distinguish these two disciplines and avoid the misuse of scientific terms in spiritual contexts.
Johneh Shankar
4 min read
Truth Marketing: Don't Invent a Problem to sell a Solution
In today's world of marketing, it's common for companies to invent a problem in order to sell a solution. But what if there was a...
Johneh Shankar
2 min read
Truth Marketing: Marketing Sustainablity
3 Golden Rules for Sustainable Marketing Sustainable marketing is a new approach to advertising that focuses on minimizing waste and...
Johneh Shankar
2 min read
Truth Marketing: People First, Product Next and Profits Last
In today's fast-paced and highly competitive world of marketing, it's easy to get caught up in the pursuit of profits and forget about...
Johneh Shankar
2 min read
Truth Marketing: People, Product and Profit
Truth marketing is a new approach to advertising that focuses on the people behind a product or service, rather than the product itself...
Johneh Shankar
2 min read
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